Tag Archives: opportunities

Motivation of the Customer Journey

Half the Money I spend on advertising is wasted; the trouble is I do not know which half, John Wannamaker said some time ago. Butaney and Wortzel figured out, that  understanding Customer needs and buying criteria goes to the heart of effective marketing and has a major influence of channel selection. This sentnce exactly covers the work of an online marketing team in an organization. The reason why I was interested in this topic comes with the likeliness to KPI oriented Performance Marketing. Due to the ineffectiveness of Marketing in an offline World I want to give an example how it can be different in an online world. Due to…

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