Tag Archives: outcomes

Goals of a customer journey and it’s needs

The Customer Journey is quite interesting in online marketing or digital channels. Finally, you can see with the help of tracking technology consumer behavior closely. The technology of the customer journey analysis provides concrete benefits from all touch points caused by advertising. So what are critical points and must have findings for such a work. Let’s sum up in some points. 1. With the knowledge gained it is possible to detect interactions between the channels and touch points and potentials for optimization which derive from it. a. Showing that the channels have an impact on each other and sometimes in kind of dependencies and sometimes they should organized in a…

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