Tag Archives: Purchase Phase

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Information behavior of consumers on the Internet

The model of the buying decision process can be easily transferred to the purchasing process of the Internet where all phases can run completely on the Internet:  Recognition of a need: the consumer recognizes a need and formulates it, which turns on the decision-making process. Alternatively, the consumer will be affected through friends, acquaintances, the media or some undirected browsing the Internet where he will be atracetd by a ecommerce supplier. At this time the same process will be turned on.  Information Search: Internal sources of information are about past experiences with internet stores, external information sources are search engines, online advertising and its recommendations and reviews of other users.…

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